{"product_id":"founding-pink","title":"Founding Pink - Shade 01","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe shade engineered to make your smile look brighter — instantly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost lip colors are chosen by trend. This one was chosen by science.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFounding Pink, Shade 01 is a cool-toned baby pink with a sheer, buildable finish — formulated around dental color theory. The shade sits opposite the natural yellow undertones in tooth enamel on the color wheel, creating contrast that makes your teeth read as visibly whiter the moment you put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eNo whitening. No strips. No sensitivity. Just smart color doing what smart color does.\u003c\/em\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE DETAILS:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Cool baby pink\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Sheer and buildable — wear it light or layer it up\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEffect:\u003c\/strong\u003e Creates contrast against enamel's natural yellow undertones\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDeveloped by:\u003c\/strong\u003e A licensed dental hygienist and makeup artist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHY IT WORKS:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTooth enamel has natural warm, yellow undertones. Most lip colors — especially nudes and warm pinks — sit in the same warm color family, which makes those undertones more visible. Founding Pink sits in the cool family, creating contrast that makes your teeth look naturally brighter without changing a single thing about them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour dental hygienist just became your makeup artist.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eThe shade:\u003c\/strong\u003e Cool baby pink with a satin finish. Wearable every day, flattering across skin tones, and designed to let your smile do the talking.\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE SAMPLE KIT:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot ready to commit to full size? Try the \u003cstrong\u003eFounding Pink Dual Sample Kit\u003c\/strong\u003e — includes Shade 01 and The Barbie Edit for $19.99. See the effect for yourself first.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":50756780261662,"sku":null,"price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/image4.png?v=1780090578","url":"https:\/\/www.wearenaml.com\/products\/founding-pink","provider":"ËnamL Theory","version":"1.0","type":"link"}