{"title":"Sheer glosses","description":null,"products":[{"product_id":"founding-pink","title":"Founding Pink","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFOUNDING PINK, SHADE 01\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe shade engineered to make your smile look brighter — instantly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eMost lip colors are chosen by trend. This one was chosen by science.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFounding Pink, Shade 01 is a cool toned baby pink formulated with Smile Contrast Pigments™ — our proprietary blend that optically neutralizes the yellow undertones in tooth enamel for a visibly brighter smile the moment you apply it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo whitening. No strips. No sensitivity. Just smart color doing what smart color does.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTHE DETAILS:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eShade: \u003c\/strong\u003eCool baby pink\u003cbr\u003e\u003cstrong\u003eFinish: \u003c\/strong\u003eSheer and buildable\u003cbr\u003e\u003cstrong\u003eEffect: \u003c\/strong\u003eSmile Contrast Pigments™ optically neutralize yellow enamel undertones\u003cbr\u003e\u003cstrong\u003eConditioned with: \u003c\/strong\u003eVitamin E for soft healthy lips\u003cbr\u003e\u003cstrong\u003eDeveloped by:\u003c\/strong\u003e A licensed dental hygienist and makeup artist\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWHY IT WORKS:\u003c\/strong\u003e\u003cbr\u003eTooth enamel has natural warm yellow undertones. Most lip colors sit in the same warm color family making those undertones more visible. Founding Pink is formulated with Smile Contrast Pigments™ that create contrast against warm enamel making your teeth look naturally brighter without changing a single thing about them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYour dental hygienist just became your makeup artist.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTHE SAMPLE KIT:\u003c\/strong\u003e\u003cbr\u003eNot ready to commit to full size? Try the Founding Pink Dual Sample Kit — includes Shade 01 and The Barbie Edit for $19.99. See the effect for yourself first.\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":50756780261662,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/image4.png?v=1780090578"},{"product_id":"shade-06","title":"Speak Up","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSPEAK UP, SHADE 06\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYour smile amplified.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eSome lip colors whisper. This one does not.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSpeak Up is Ënaml Theory's lip plumper — a sheer blue tinted gloss formulated with Smile Contrast Pigments™ engineered to do two things at once. Plump your lips. And make your smile look visibly brighter while it does it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eHERE IS THE SCIENCE:\u003c\/strong\u003e\u003cbr\u003eMost lip plumpers are clear or warm toned. They add volume but do nothing for your smile. They sit next to your enamel and blend right into the warm yellow undertones that naturally live there. Your lips look fuller but your smile looks exactly the same.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSpeak Up is different.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Smile Contrast Pigments™ in this formula optically neutralize the warm yellow undertones in your enamel so your smile looks visibly brighter the moment you put it on. Add the plumping complex on top of that and you have fuller lips and a brighter smile in one single step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo whitening. No injections. No guessing. Just dental color science with a little extra volume.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTHE DETAILS:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eShade:\u003c\/strong\u003e Sheer blue tinted gloss\u003cbr\u003e\u003cstrong\u003eFinish: \u003c\/strong\u003eGlossy and juicy\u003cbr\u003e\u003cstrong\u003eEffect: \u003c\/strong\u003eSmile Contrast Pigments™ optically neutralize yellow enamel undertones while peppermint plumps\u003cbr\u003e\u003cstrong\u003eConditioned with:\u003c\/strong\u003e Vitamin E for soft healthy lips\u003cbr\u003e\u003cstrong\u003eDeveloped by: \u003c\/strong\u003eA licensed dental hygienist and makeup artist\u003cbr\u003ePrice: $26\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTHE SHADE:\u003c\/strong\u003e\u003cbr\u003eSheer blue tinted gloss. Wearable alone or layered over any Ënaml Theory shade to amplify both the color and the contrast effect. The more you layer the more dramatic the science gets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTHE PLUMP:\u003c\/strong\u003e\u003cbr\u003ePeppermint infused formula creates an immediate plumping sensation. Full lips. Bright smile. Done.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePRO TIP FROM OUR FOUNDER:\u003c\/strong\u003e\u003cbr\u003eLayer Speak Up over Almost Midnight for the most dramatic contrast effect in the collection. Deep cool berry plus Smile Contrast Pigments™ plus peppermint plump. Your smile will own every room you walk into.\u003c\/p\u003e","brand":"ËnamL Theory","offers":[{"title":"Default Title","offer_id":51827855851806,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/FullSizeRender_85ba274d-24aa-4e5c-908d-764ba9bccfb4.jpg?v=1781383830"},{"product_id":"shade-04","title":"Underdressed","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnderdressed, Shade 03\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffortless was always the plan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot every shade needs to announce itself. Some just work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnderdressed is our cool toned pistachio nude with a high gloss finish. The shade you reach for when you want to look polished without trying, confident without effort, and put together without anyone knowing why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut here is what makes it different from every other nude on the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost nudes are warm toned. Beige based. Golden. And while they feel safe and effortless they are also working against your smile without you ever knowing it. Warm toned nudes blend right into the natural yellow undertones in your tooth enamel. Your smile looks duller. Your teeth look more yellow. And the lip color gets the blame for nothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnderdressed is formulated with Smile Contrast Pigments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat is not an accident. Our Smile Contrast Pigments sit opposite yellow on the color wheel. The contrast between a cool toned nude and the warm undertones in your enamel makes your smile look visibly brighter even in your most understated shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is dental color theory applied to your most effortless look. Engineered by a registered dental hygienist and makeup artist who knows that the quietest shades should work just as hard as the boldest ones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo whitening. No strips. No effort. Just smarter color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shade:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCool toned pistachio nude with a high gloss finish. Sheer and wearable every day. Flattering across every skin tone. The shade that makes people ask what you are wearing without being able to explain exactly why you look so good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNote:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnderdressed is formulated with Smile Contrast Pigments by design. The cool toned pigment concentration is what makes the dental color science work. Your lips and your smile will both notice. 💋\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":51827856245022,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/2218AA7D-66BF-4186-A511-D07F50EB0A70.jpg?v=1782819585"}],"url":"https:\/\/www.wearenaml.com\/collections\/sheer-glosses.oembed","provider":"ËnamL Theory","version":"1.0","type":"link"}