{"title":"All Products","description":"","products":[{"product_id":"founding-pink-and-founding-pink-the-barbie-edit-dual-sample-kit","title":"Founding Pink and \"The Barbie Edit\" Dual Sample Kit","description":"\u003cp\u003eFounding Pink (on left ): Our most popular smile enhancing shade. Subtle cool pink hue with a smooth finish. \u003c\/p\u003e\n\u003cp\u003eThe Barbie Edit ( on right ): The bold sister to our founding pink shade. Highly pigmented. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote\u003c\/strong\u003e: Shade 01B is highly pigmented by design. The deeper color saturation is what maximizes the contrast effect against tooth enamel. Your smile will notice.\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":50743105388830,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/IMG-5527.jpg?v=1778446645"},{"product_id":"founding-pink","title":"Founding Pink - Shade 01","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe shade engineered to make your smile look brighter — instantly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost lip colors are chosen by trend. This one was chosen by science.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFounding Pink, Shade 01 is a cool-toned baby pink with a sheer, buildable finish — formulated around dental color theory. The shade sits opposite the natural yellow undertones in tooth enamel on the color wheel, creating contrast that makes your teeth read as visibly whiter the moment you put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eNo whitening. No strips. No sensitivity. Just smart color doing what smart color does.\u003c\/em\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE DETAILS:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Cool baby pink\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Sheer and buildable — wear it light or layer it up\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEffect:\u003c\/strong\u003e Creates contrast against enamel's natural yellow undertones\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDeveloped by:\u003c\/strong\u003e A licensed dental hygienist and makeup artist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWHY IT WORKS:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTooth enamel has natural warm, yellow undertones. Most lip colors — especially nudes and warm pinks — sit in the same warm color family, which makes those undertones more visible. Founding Pink sits in the cool family, creating contrast that makes your teeth look naturally brighter without changing a single thing about them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour dental hygienist just became your makeup artist.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cstrong\u003eThe shade:\u003c\/strong\u003e Cool baby pink with a satin finish. Wearable every day, flattering across skin tones, and designed to let your smile do the talking.\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTHE SAMPLE KIT:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot ready to commit to full size? Try the \u003cstrong\u003eFounding Pink Dual Sample Kit\u003c\/strong\u003e — includes Shade 01 and The Barbie Edit for $19.99. See the effect for yourself first.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":50756780261662,"sku":null,"price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/image4.png?v=1780090578"},{"product_id":"founding-pink-the-barbie-edit-copy","title":"The Barbie Edit - Shade 01B","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFounding Pink's bolder, unapologetic sister. Same science. More statement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Barbie Edit, Shade 01B is a highly pigmented bubblegum pink with a satin finish — built on the same dental color theory as Founding Pink, Shade 01. The cool undertones work against the natural yellow warmth in tooth enamel, creating contrast that makes your teeth look visibly brighter the moment it goes on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is the shade for when subtle isn't the assignment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo whitening. No strips. No sensitivity. Just smart color, turned all the way up.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eShade:\u003c\/strong\u003e Bubblegum pink — bold and cool-toned\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Satin — comfortable, pigment-rich, all-day wear\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEffect:\u003c\/strong\u003e Creates contrast against enamel's natural yellow undertones\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTooth enamel has natural warm, yellow undertones. The Barbie Edit sits firmly in the cool pink family — creating the kind of contrast that makes your smile the first thing people notice. Wear it like you meant it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour dental hygienist just gave you permission to go bold.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNote\u003c\/strong\u003e: Shade 01B is highly pigmented by design. The deeper color saturation is what maximizes the contrast effect against tooth enamel. Your smile will notice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWant to try before you commit? The \u003cstrong\u003eFounding Pink Dual Sample Kit\u003c\/strong\u003e includes both Shade 01 and The Barbie Edit for $19.99.\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":50756780359966,"sku":null,"price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/image3.png?v=1780090480"},{"product_id":"shade-02-almost-midnight","title":"Almost Midnight - Shade 02","description":"\u003cp\u003eDeep cool berry. Sophisticated and a little moody.\u003cbr\u003eA highly pigmented velvet satin that wears like a second skin. Almost Midnight pulls cool and deep, which means it does exactly what Enaml Theory was built to do - contrast against the warm undertones in tooth enamel so your smile looks naturally brighter, even in a dark shade. The cushiony finish has just enough hold to stay put without feeling heavy.\u003cbr\u003eYour most dramatic shade. Your most effortless wear.\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":51827744997662,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/EFC648D2-8533-4E3A-A403-40BAD083C3A5.jpg?v=1778783139"},{"product_id":"shade-03","title":"Speak Up - Shade 04","description":"\u003cp\u003eYour smile amplified.\u003c\/p\u003e\n\u003cp\u003eSome lip colors whisper. This one does not.\u003c\/p\u003e\n\u003cp\u003eSpeak Up is Ënaml Theory’s lip plumper — a sheer blue tinted gloss engineered to do two things at once. Plump your lips. And make your smile look visibly brighter while it does it.\u003c\/p\u003e\n\u003cp\u003eHere is the science.\u003c\/p\u003e\n\u003cp\u003eMost lip plumpers are clear or warm toned. They add volume but they do nothing for your smile. They sit next to your enamel and blend right into the warm yellow undertones that naturally live there. Your lips look fuller but your smile looks exactly the same.\u003c\/p\u003e\n\u003cp\u003eSpeak Up is different.\u003c\/p\u003e\n\u003cp\u003eThe blue pigments in this formula create contrast against the warm yellow undertones in your enamel so your smile looks visibly brighter the moment you put it on. Add the plumping complex on top of that and you have fuller lips and a brighter smile in one single step.\u003c\/p\u003e\n\u003cp\u003eNo whitening. No injections. No guessing. Just dental color science with a little extra volume. 💋\u003c\/p\u003e\n\u003cp\u003eThe shade:\u003cbr\u003eSheer blue tinted gloss. Wearable alone or layered over any Ënaml Theory shade to amplify both the color and the contrast effect. The more you layer the more dramatic the science gets.\u003c\/p\u003e\n\u003cp\u003eThe plump:\u003cbr\u003ePeppermint infused formula creates an immediate plumping sensation. Full lips. Bright smile. Done.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip from our founder:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eLayer Speak Up over Almost Midnight for the most dramatic contrast effect in the collection. Deep cool berry plus blue tinted gloss plus peppermint plump. Your smile will own every room you walk into.\u003c\/p\u003e","brand":"ËnamL Theory","offers":[{"title":"Default Title","offer_id":51827855851806,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/FullSizeRender_91ba2476-5bbf-4454-819c-d490e1f8a72d.jpg?v=1781283820"},{"product_id":"founding-pink-and-founding-pink-the-barbie-edit-dual-sample-kit-copy","title":"Founding Pink and Almost Midnight Dual Sample Kit","description":"\u003cp\u003eFounding Pink (on left ): Our most popular smile enhancing shade. Subtle cool pink hue with a smooth finish. \u003c\/p\u003e\n\u003cp\u003eAlmost Midnightn( on right ):  Highly pigmented, cool berry with a satin finish. \u003cbr\u003e\u003c\/p\u003e","brand":"ËNAML Theory","offers":[{"title":"Default Title","offer_id":51903851397406,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/0509\/1614\/files\/ED6B278D-96EC-4662-AC19-C317EC14E928.jpg?v=1780751403"}],"url":"https:\/\/www.wearenaml.com\/collections\/all-products.oembed","provider":"ËnamL Theory","version":"1.0","type":"link"}